Amex UK Adds Lululemon, ŌURA & Calm For Platinum Cardholder Benefits In The UK

Amex has added three benefits for Platinum cardholders in the UK, two of which (Lululemon & ŌURA) are essentially 50% cashback (if you buy strategically).

The Calm benefit basically covers a Premium annual subscription for the primary and supplementary cardholders.

You can access Amex here.

Added Benefits:

Lululemon

Founded in Vancouver in 1998, lululemon has grown from its yoga roots into a globally recognised performance apparel brand, known for technical innovation, design and community.

• Spend £150 or more in one or more transactions at participating lululemon location(s) or online at co.uk/en-gb/ to receive £75 back, once every 6 months.
• This benefit is available to Primary Platinum Cardmembers. Terms, Conditions and Exclusions Apply. For more information, visit: https://www.americanexpress.com/en-gb/benefits/dining-and-lifestyle/the-platinum-card/wellness/

ŌURA
Founded in Finland in 2013, ŌURA has become a leading name in wearable health technology, combining science, technology and jewellery-like design in its smart ring to provide personalised insights across sleep, activity, stress and recovery.

• Spend £300 or more in one eligible transaction online at com to receive £150 back once each calendar year.
• This benefit is available to Primary Platinum Cardmembers. Terms, Conditions and Exclusions Apply. For more information, visit: https://www.americanexpress.com/en-gb/benefits/dining-and-lifestyle/the-platinum-card/wellness/

Calm

Calm has grown into one of the world’s best-known mental wellness brands, bringing sleep, meditation and relaxation into everyday life through guided meditations, music and its signature Sleep Stories via its app.

• A complimentary subscription to Calm Premium, worth £49.99 annually, for Primary and Supplementary Platinum Cardmembers.
• This benefit is also available to Primary and Supplementary Business Platinum Cardmembers. Terms, Conditions and Exclusions Apply. For more information, visit: https://www.americanexpress.com/en-gb/benefits/dining-and-lifestyle/the-platinum-card/wellness/

Amex’s Email to UK Platinum Cardholders

They recently extended the Dining benefit until 2029:

American Express Extends UK Platinum Cardholders Dining Credit Until June 30, 2029

Conclusion

The Lululemon benefit in the US is essentially $75 off $75, but this UK one requires a 150 GBP purchase to get 75 GBP back.

ŌURA was about to go public in the US, but their IPO was canceled, as there was no demand at the price that the current owners wanted. I have been contemplating buying one, but unless I really NEED ONE, I’ll pass, and I am not 100% convinced.

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