Accor Surveys ALL Members on Point Transfers and Milestone Rewards

Point pooling and rewards for reaching stay milestones could give ALL members new ways to use their accounts. Accor has begun surveying members about both ideas, though the questions don’t confirm that either feature will launch. The survey appeared in the ALL Accor app for one member, who had not seen an invitation by email; that method may favor people who already engage with the program.

Pooling points could help travel companions

One section asks whether members would combine points across accounts and what might prompt them to do so. Hilton, Hyatt and Marriott let members transfer points between accounts without a fee. IHG also has a route for transfers, though it involves an IHG Business Rewards account. Accor already permits account-to-account transfers for ALL Signature members, but the process is described as likely manual.

For members who travel together, pooling could make it easier to put a shared balance toward a stay. The practical attraction may be strongest when one traveler has a higher ALL tier: concentrating points in that member’s account could help the group make use of tier benefits, such as lounge access or breakfast, where those benefits apply.

That’s a different proposition from making rewards cheaper. ALL awards are dynamically priced, and each point is valued at two euro cents, so combining balances does not by itself create a better redemption rate. The potential gain is convenience and, for companions, the option to redeem from the account that carries the more useful status.

The survey also asks how often members redeem points. Its most frequent response option is “within the past 12 months.” That could mean Accor wants feedback from members who rarely redeem, but an in-app questionnaire may be less likely to reach people who seldom open the app. The results could therefore reflect the habits of a more active slice of the membership.

Milestone rewards would add another reason to stay

The other idea under consideration is a set of rewards tied to progress through a membership year or stay target. Hilton, Hyatt, Marriott and IHG already have some form of milestone rewards. Their programs show several ways to structure the choice: Hyatt offers a broad selection, IHG also provides a range of options, Hilton’s rewards are largely bonus points, and Marriott lets members choose among bonus elite nights, a free night award or a charitable donation. Marriott’s options are available at the 50- and 75-night milestones.

Choice would be central to making an ALL version useful. Members have different travel patterns: one may value points for a future stay, while another may prefer a benefit that helps with status or a night away. A reward that offers meaningful alternatives could give members a nearer target when the next tier remains out of reach. The survey images show questions about possible rewards, but the available material doesn’t establish which options Accor may adopt.

Accor already sells several routes to status

ALL’s existing paid products make the status question more complicated. ALL Accor+ Explorer, ALL Accor+ ibis and ALL Accor+ Voyager award bonus elite qualifying nights. In Brazil, ALL Signature also awards qualifying nights, while its Absolute level provides 1,000 elite qualifying points each month. Accor’s China program can, at least temporarily, be combined with the subscription products described in the source, taking the total beyond their 30-night ceiling and to around 50 nights.

There are also bonus qualifying-night offers. The source says ALL Gold can be bought for less than $200, and that buying ALL Signature Absolute can bring a member close to Platinum, with the award points helping cover the cost. Some products let members convert award points to status points, buy up to the next tier or renew their existing tier. Those routes mean a new milestone system would sit alongside several current ways to build or maintain status.

Point expiry is another part of the picture. ALL points expire 365 days after the last account activity. Transfers could give members another way to keep points in use by moving them into an account that is active, though the survey does not say whether a transfer would extend a balance’s validity. That detail would matter to anyone considering pooling mainly to preserve points.

For Accor, the two ideas could address different member needs: pooling may simplify redemptions for companions, while milestone rewards could give members intermediate goals. The value of either change will depend on the terms, the rewards on offer and how transfers interact with expiry. The survey is an early signal of what Accor is considering; the questions alone don’t show what the finished program would include.

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